HG Innovation Limited, also known as Heaven Gifts, was founded in 2007 and is a pioneer in innovative vaporization technologies as an alternative to smoking. Between 2018 and 2021, the company transformed from a trading platform to the brand owner of leading global e-cigarette brands such as... ELFBAR and LOST MARY. Today, Heaven Gifts products are available in approximately 100 markets worldwide and support over 50 million adult users on their journey to lower-pollutant alternatives. The flagship brands ELFBAR and LOST MARY hold leading market shares in key regions of the world.

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ELFBAR News & Updates

Press release: ELFBAR and LOST MARY publish new research findings on sweeteners in vaping products

June 23, 2025

The study provides important insights for the development of safer e-liquid formulations.

One-sided study, false conclusions: Why ELFBAR The LMU/BfR publication was critically examined.

June 13, 2025

On May 31, 2025, the LMU University Hospital Munich and the Federal Institute for Risk Assessment (BfR) published a joint study suggesting that disposable vapes such as the ELFBAR 600 can lead to n...

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ELFBAR News & Updates

Press release: ELFBAR and LOST MARY publish new research findings on sweeteners in vaping products

One-sided study, false conclusions: Why ELFBAR The LMU/BfR publication was critically examined.