HG Innovation Limited, also known as Heaven Gifts, was founded in 2007 and is a pioneer in innovative vaporization technologies as an alternative to smoking. Between 2018 and 2021, the company transformed from a trading platform to the brand owner of leading global e-cigarette brands such as... ELFBAR and LOST MARY. Today, Heaven Gifts products are available in approximately 100 markets worldwide and support over 50 million adult users on their journey to lower-pollutant alternatives. The flagship brands ELFBAR and LOST MARY hold leading market shares in key regions of the world.

ELFBAR Press Office:
elfbar@mikamondo.de

ELFBAR News & Updates

ELFBAR calls for evidence-based regulation of ingredients to protect young people and combat illegal trade

March 04, 2026

A planned ban on 13 ingredients in e-liquids could, according to ELFBAR strengthen the black market and lead to significant tax losses.

Der Schwarzmarkt für E-Zigaretten in Deutschland: Strukturen, Dynamiken und regulatorische Herausforderungen

The black market for e-cigarettes in Germany: structures, dynamics and regulatory challenges

November 17, 2025

Alarming figures: The black market for e-cigarettes causes up to €800 million in lost tax revenue. Why 40-60% of all vapes in Germany are illegal.

Grafische Darstellung des Studientitels: "Der Schwarzmarkt für E-Zigaretten in Deutschland: Strukturen, Dynamiken und regulatorische Herausforderungen.

Study shows: Illegal e-cigarettes make up an estimated 40 to 60 percent of the German market - hundreds of millions of euros in tax losses